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I’ve known and am proud to have worked with David Foley on dozens of direct mail projects for over 20 years. His years of experience and knowledge is evident in the many books, newsletters, and columns he has written about the subject. If you are looking for a person who understands direct mail that combines the science with a practical, common-sense approach, then David is your man! He is the quintessential professional who pays meticulous attention to detail and delivers results.
I have had the pleasure of working with David Foley for well over a decade. He is our agency's go-to direct mail and response consultant—a treasure trove of knowledge and expertise.
David Foley has helped me numerous times with Direct Mail. Not only were his campaigns the highest pulling campaigns I've run, but he also steered us away from blowing thousands of dollars by using his testing framework.
I highly recommend engaging David for any direct mail tests. I certainly won't run any without him in the near future.